Great leaders listen. They listen to understand where their team members are at and what sort of obstacles they are facing. Great leaders use this information to craft personal strategies that work specifically for each team member, rather than squeeze everyone into a one‐size‐fits‐all approach.
John, a Fortune 500 Sales Director, recently went through leadership coaching with me and we worked through what he needed to do to become a better listener and a better leader.
As a Sales Director, John pays close attention to numbers. The unwritten rule for success means hitting 100% of the sales goal. John’s team had met 97% of their sales goal for the quarter — was it a failure if his department missed by three percentage points? Morale was up and down. John wanted to understand what he could do better to help his team.
When it’s Time to Re‐Define Leadership Success
John and his team were stuck in a limiting framework for success that stifled their enthusiasm and added stress to their daily work environment. During his business coaching sessions, John began to understand how he could redefine what success meant.
Sales organizations are often hyper‐focused on numbers, which can cause them to overlook the other successes they have accomplished. John’s team managed the most difficult segment of customers in the organization and the internal processes didn’t work for these customers. As the team drove against goals, issues were constant. As issues arose, positive solutions were not far behind.
Re‐examining what his team had actually accomplished, helped John realize that:
- Numbers alone don’t define success. He needed to acknowledge the tremendous progress his team had already made and would continue to make.
- He needed to consider what else was happening: How effective was the message? How healthy was the pipeline? How realistic were the goals? What blocks were being encountered?
- Some things were already working well. The sales processes and client relationship systems they had taken the time to improve laid the foundation for a new level of sales performance, which was already paying off.
Acknowledge Your Team’s Struggles
Positivity is one of John’s Top CliftonStrengths. John is an engaging and likable leader. He’s charismatic, has a wonderful sense of humor, and always looks on the bright side. Characteristics every great sales leader should have, right?
John’s persistent positivity meant he sometimes came across as too much of a cheerleader and not enough of a listener. John thought his team needed a positive leader, but his excitement sometimes had the opposite effect. Instead of feeling lifted up, they felt misunderstood.
you do some role play training and best practices,
and you rally them – you’ve GOT this.
Excitement isn’t a bad thing. However, it may not be what the team needs when the team is feeling low. Sometimes positivity can come across as insensitivity. Amanda asked John to think about the difference between positivity and optimism, excitement and enthusiasm.
- What were the distinctions between these sets of words?
- What was the energetic/emotional difference or feel?
- Which words rev people up, creating a pace‐setting atmosphere?
- Which words convey a calm confidence?
She invited him to consider how choosing to embody optimism and enthusiasm might shift, perhaps radically, how he showed up as a leader for his team. She emphasized how important it was for him to be intentional with his words and embody the right words.
Sales organizations often have a culture of chaos, rapid change and a laser focus on results. However, John learned that he had to acknowledge the concerns of his team – both the spoken and unspoken – and their discomfort with being in unfamiliar territory (not meeting sales goals). Simultaneously, he needed to keep them focused on what was within their control. John commented: I needed to create space for our current reality, as well as allow room for optimism during some of those difficult times, in order for my team to feel safe.
He wanted his team to feel good about coming to work, and he wanted them to work as a cohesive unit with resilience and a sense of satisfaction in what they accomplished.
The example John set as a leader was the key to that: ‘As I progress as a leader, I keep thinking about the amplification of what I do and how I do it.’
The Importance of Listening
One thing John really worked on was the difference between listening to have a response, and listening to gain an understanding. When you listen to have a response, you aren’t really listening. Rather, you’re just listening for a pause so you can insert your solutions.
When you listen to gain an understanding, you allow yourself to see things from the other person’s perspective. Putting yourself in their shoes makes them feel valued and understood.
John also worked on how to better communicate his openness, empathetic listening, and availability non‐verbally. He wanted to make sure he wasn’t putting anyone off through subconscious, non‐verbal cues.
As part of his coaching program, John experienced some individual coaching sessions with horses to help better understand the impact of his non‐verbal behavior on others. He considers his work with the horses to be “the most tangible example of what it feels like to be a leader.”
Stay Calm, Remain Constant
John changed his sleeping habits and caffeine consumption to see if they would make a difference in his energy levels. He also began a daily meditation practice to help keep his body and mind more present.
Just as his team was hitting a solid stride, the business had a re‐organization. His team changed and he inherited another tremendous set of challenges.
John knew that in the past, he would have experienced significant stress. He would have also put himself under tremendous pressure to ‘fix it’. But, this time around, he gave the team time to solve it themselves. He had the skills to handle the situation much differently.
John hit his numbers that quarter and his team felt closer than they ever had.
John’s consistency and ability to remain calm completely changed the way he led his team and helped to set them up for success.
Working with Amanda
We asked John what he thought of his coaching experience and what advice he would give to others going through the same experience.
If this sounds like something you can relate to or you are looking for some helpful insight on how you can take your leadership to the next level, then connect with Amanda Madorno today.